These days, a successful business has to have a solid online reputation. Whether you’re brick and mortar or have an online business, over 70% of potential customers start their journey with you from a Google search. What they find about you has to make a good impression or you’ll lose them.
From reviews to articles to your social media channels, both your and your business’s reputation must be a positive reflection of who you are and what you do. Online reputation management isn’t an add-on; it’s a necessity to capture the buy-in of a potential customer.
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Online reputation management works but it’s not easy. A successful strategy has both low-hanging fruit and tactics for the long game. To help you on your journey with online reputation management efforts, digital marketing agency Omega Media has put together five key strategies to managing your online reputation. We’ll cover:
What is online reputation management?
Why reputation management is important to your business
What are the best strategies to manage your brand’s online reputation?
How a digital marketing agency accelerates your business success
What is Online Reputation Management (ORM)?
In a nutshell, online reputation management, or ORM, is the process of actively responding to and managing what is said about you online. This can be many things, from negative and positive feedback on review platforms like Trustpilot and Facebook reviews, to articles about your business or even you as a business owner, to where you rank on search engines and what the search results are.
Sometimes, search results, customer feedback and other content related to your brand reputation can be unfair and outdated. A successful online reputation management strategy takes a holistic approach to managing both positive and negative online content, meaning actively participating in your online reputation, from responding to reviews to content marketing. There’re many avenues to go down with ORM and it can be overwhelming. This is why Omega Media specialises in creating online reputation management strategies that work and has put together tips here for you as a starting point.